Commission models, how do you charge?
In the online advertising sector there are many different commission models. The procedure that is most often used in affiliate marketing are the "Pay per sale", "Pay per Lead" and "Lifetime Commission" models. In the definition of affiliate marketing above, I have already pointed out that in classic banner advertising, each of the clicks is usually charged. To make clear again the difference with conditional affiliate marketing models, I will first address the two widely used Pay per click and Pay per View models, for example, in Google AdWords .
Pay per click / Cost per click
The most used advertising display model “Pay-per-Click” (PPC, pay per click), which is also called “Cost per Click” (CPC), includes a fixed commission for each of the clicks. In the Pay per click model it is not taken into account if after the redirection the user makes a purchase or not, only the number of clicks is only and exclusively. Therefore, in theory, it is feasible for one to pay for a thousand clicks and still not get a single sale.
